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 Applications Overview Applications Overview

Fast fact:
'The European prepaid mobile market is worth 35bn Euros in revenues to mobile operators'

Upaid provides a 'Highly intelligent Payment Authentication & Authorisation Service' (HiPAAS) enabling on demand mobile payment processing for banks, mobile operators, merchants and card associations. More than software technology and products, Upaid offers a complete package deal for mobile payments.

Upaid's end-to-end, fully managed service includes experienced consulting, application design, technology, secure hosting and the pre- & post-launch support necessary to support a successful m-payment initiative. As an IBM Business Partner, Upaid is actively marketing the on demand m-payment model with IBM on four continents.

Upaid powers m-payment services for global card associations as well as some of the world's most innovative banks, mobile operators and merchants. In working with these organisations, the company has acquired a unique expertise in managing large-scale mobile payments services which involve multiple parties from the financial services, retail and mobile industries.

Upaid's on demand model is a cost-effective solution for the rapid launch of an m-payment initiative. The technology, secure hosting environment and proven usability of the applications enable significant speed-to-market, allowing the launch a service within a matter of months. Considerable investment has been made in the HiPAAS platform, freeing new participants of the burden of capital costs. As an on demand service, participants pay only set-up fees and a fee per transaction for each m-payment the platform processes.

Upaid's approach to m-payment focuses on making services easy to use for consumers and practical for the businesses offering them. Beyond the early industry hype of offering m-payments for the sake of it, HiPAAS applications are designed to simply the everyday payment lives of individual consumers while offering real business benefits for banks, merchants and operators. Upaid believes that only simple, practical m-payment services which offer a value proposition to all participants and most importantly, to consumers, can be successful. Solutions that make m-payments the easier option over other payment channels are more likely to be adopted widely by consumers.

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