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'The global mobile adult content market currently grows at a rate of 19% per annum.' - Juniper Research, September 2006


Vip mobile Joins the Mobile Payment Service Consortium in Serbia

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  Vip mobile Joins the Mobile Payment Service Consortium in Serbia
London and Belgrade, 30 0ctober 2007 - Mobile payments specialist, Upaid, today announced the addition of mobile operator Vip mobile to its consortium of banks and operators launched in October 2006 with Visa International and Serbian mobile operator Mobile Telekom Serbia (MT:S).

Serbia is the third in a series of markets to sign up to the mobile payment service, with operators in Jordan and Morocco already using Upaid's innovative payment platform.

From October 30th, Vip mobile customers who register their Visa cards to the service will be able to recharge (top-up) their mobile phones instantly with a simple SMS message. They can also use an SMS message to recharge (top-up) the prepaid phones of friends and family against the same card. Upaid anticipates increasing the portfolio of its services with the operators in the future.

All customers of the MPS consortium of banks in Serbia who have Visa payment cards and a Vip mobile phone service can sign up to the enhanced service.

The MPS consortium is currently made up of 10 banks and two mobile operators, and like the operators they represent, the consortium includes a mix of local and international banks such as Continental, Komercijalna and Piraeus, as well as Austria's Raiffeisen, France's Société Générale, Greece's Alpha bank and Italy's Banca Intesa. Together they represent over 75% of the banked population and more banks have applied to join.

Together, these banks and operators are cooperating to bring a full mobile payments system to the country's 6.6 million phone users.

Vip mobile comments:

"We are delighted that our customers now have a possibility to easily top up and have more comfortable mobile communication. Joining the Mobile Payment Service consortium we are offering this recharge payment option to all Vip customers. We are dedicated to providing the best customer experience in Serbia and this new payment service confirms our commitment to provide best possible mobile services and technological advantages for our customers", says Alexander Sperl, CEO of Vip mobile d.o.o.

Terence Trench, Senior Vice President of Commercial Operations at Upaid said:

Since launching this service a year ago, we have seen great progress in the Serbian market, and have expanded to include 11 banks and growing. With the addition of a mobile operator such as Vip mobile, we are confident that we will reach the majority of Serbian mobile users and Visa card holders. This market is perfect for Upaid to roll out additional services in the future, such as utility payments."

There are currently 1.8 million Visa card holders in Serbia, with 2007 expected to see the 2 million mark breached, a large proportion of which will have access to the new Upaid service.

Serbia has 6.6 million mobile phone users, and a population of 7.6 million.   

-Ends-
About vip mobile

Vip mobile d.o.o. is a private mobile operator, the owner of the third mobile telephony license in Serbia for GSM 900/1800 plus UMTS networks. It is a member of mobilkom austria group, which serves more than 10.8 million satisfied customers across eight countries. It is recognized as a leader in innovations for it continually develops new technologies and services and is the first one to introduce them into the market.

For more information: www.vipmobile.co.yu

About Upaid

Upaid is the mobile payments specialist. The company enables payment providers, aggregators, merchants and banks to offer an alternative way for their customers to make payments. Applications range from the recharge of prepaid accounts via SMS, to electronic bill payment and presentment, to billing for mobile content. The Upaid platform supports a complete eco-system for mobile commerce, giving users the choice of an operator-driven or independent billing system. Upaid holds the franchise for VISA Mobile Service throughout Central and Eastern Europe as well as the MEA region.

Upaid has offices in the US, UK, France and Brazil. Upaid is a registered trademark of Upaid Systems, Ltd.

 
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