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Mitch Roda rejoins Upaid in new, customer-facing role

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Mitch Roda, Upaid's new Vice President Customer Operations is a familiar face in a new role. Mitch has 13 years of customer-facing management experience in the mobile telecoms industry. He worked in the South/North American and European markets, holding various consultant roles within the CRM, billing, collections and payment space, before joining Upaid Brazil as Product and Marketing Director in 2002. He was a key member of CEO Roberto Biagi's team in Upaid Brazil until 2005, when he left to broaden his career experience at Ericsson Brazil.

"I'm delighted that Mitch Roda, one of Upaid's most valued former members, is rejoining us. Mitch was instrumental in defining much of the foundation work which Upaid Brazil has so successfully brought to market since 2005." Simon Joyce, Upaid Chairman and CEO of Upaid UK, comments. Says Mitch: "Upaid has very ambitious goals in the European m-payment market over the next months, and I'm looking forward to working with the team to realize these goals. I'll liaise closely with our customers, and will support the development of new opportunities for Upaid."

Mitch joins Upaid's UK team, relocating from Brazil at the same time, in September 2006.

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