Fast fact:
'The European prepaid mobile market is worth €35bn Euros in revenues to mobile operators'


Eposs to enter m-commerce market with Upaid

Innovative over-the-air recharge and mobile payments for operators, retailers and card issuers

MADRID - Mobile Payment Strategies - 7 December 2005 - The Eposs Group - a London-based subsidiary of First Data Corporation (NYSE: FDC) and a European market leader in electronic payment solutions for the mobile airtime top-up and digital entertainment markets - today announced its first move into the m-commerce market with the launch of an innovative over-the-air prepaid mobile top-up service for mobile operators, retailers and card issuers.

The second phase of its broad-based m-commerce strategy will include an over-the-air funds transfer service for other types of bill payment and content purchases by mobile phone.

Eposs has selected Upaid - a leading specialist in the transfer of funds via mobile phones - as its technology partner for the delivery of its new hosted m-commerce platform.

Peter Moore, Managing Director of Eposs, said: "With mobile operators in the UK and across Europe considering the options available for enhancing their prepaid top-up offerings, we will be working closely with Upaid to deliver a broad range of innovative services.We chose to work with Upaid because of its proven technology and experience in enabling mobile recharge services for consortiums of mobile operators, retailers and card issuers in this market."

Ashley Ward, CEO of Upaid, said: "Combine the Eposs brand plus its market presence with Upaid's technology and know-how, and you have an unstoppable team for bringing m-commerce services to the market in an unprecedented way." He added: "The Eposs stamp of approval on our technology serves as another validation of Upaid's unique leadership role in the mobile payments space. We are excited about the potential of the Eposs offering as it is one of the first major players to enter the sector. We are confident that the Eposs service will become the de facto choice for over-the-air recharge in the UK and other markets."

The Upaid platform enables a number of mobile payment applications involving the transfer of funds between accounts using mobile handsets. The technology that supports prepaid mobile recharge can also be used for bill payment and the purchase of content from multiple merchants where payment is charged to a user's registered credit or debit card account. It can also support operator-driven mobile payment services. End-users can make top-up requests, buy content or make payments via multiple channels, including SMS, USSD, WAP and over the Internet.

About Eposs
Based in London, the Eposs Group specialises in the management and delivery of innovative virtual products and the provision of electronic payment solutions.Its services include pre-paid airtime solutions for all leading mobile phone networks in the form of top-up swipe cards and PIN-based vouchers. Eposs also provides PIN-based pre-paid digital delivery solutions for providers of digital entertainment services, such as music, games and videos. Market-leading companies in the Eposs Group include Omega Logic, which supplies integrated software systems that connect retailers to mobile network operators and other service providers.

Eposs's virtual electronic products are sold through retail outlets using a combination of advanced multimedia vending machines and integration with retailers' own point of sale terminals. This offers product owners a new route to market and provides retailers with an innovative product suite.

Eposs's technology-driven solutions offer retailers, content providers and other suppliers key benefits such as advanced functionality, reliability, ease of use and ease of integration. The company's strategic focus is on strengthening its established partnerships, delivering an expanding category of virtual products and services to retailers,extending its distribution channels in existing markets (including non-retail top-ups), and replicating its best-in-class service for retailers in new markets.
More information about Eposs can be found at www.eposs.com.

About First Data Corporation
First Data Corp. (NYSE: FDC), with global headquarters in Denver, helps power the global economy. As a leader in electronic commerce and payment services, First Data serves approximately three million merchant locations, 1,400 card issuers and millions of consumers, making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of payment. With 29,000 employees worldwide, the company provides credit, debit, smart card and stored-value card issuing and merchant transaction processing services; Internet commerce solutions; money transfer services; money orders; and check processing and verification services throughout the United States. First Data also offers a variety of payment services in the United Kingdom, Australia, Canada, China, Japan, Mexico, Spain, the Netherlands, the Middle East and Germany. Its Western Union and Orlandi Valuta money transfer networks include approximately 165,000 Agent locations in more than 195 countries and territories. For more information, please visit the company's Web site at www.firstdata.com.

About Upaid
Upaid is a leading specialist in mobile payments, offering applications and services which enable the transfer or value or funds from one account to another using the mobile phone. Upaid expertise and experience allows businesses to provide their customers with fast, convenient and intuitive access to a wide-range of mobile payment and information services. Our systems support a user interaction and business logic that is tailored for the unique characteristics of mobile technology. Applications range from the recharge of prepaid accounts to the monthly payment of bills via SMS and second factor authentication using the handset for risk alerts and authorisation for remote purchases. Upaid also provides a platform to support a complete eco-system for mobile commerce. The platform can be used for operator-driven payments system giving users choice in how they pay for content and other digital goods or as an operator-independent billing system.

Upaid has offices in the UK, France and,Brazil. Upaid™ is a registered trademarks of Upaid Systems, Ltd.

For further information, please contact:

Brian Oliver
Focus Marketing Communications
Tel.: +44 (0) 20 8687 1622

Sarah Baldry
Hotwire PR
Tel.: +44 207 608 4629

 
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